Welcome to this month’s Sports Insight
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Well the dust has settled on both the domestic football and rugby seasons. However, interest will continue as we head into the rest of the year in the shape of the Nations League finals and the Rugby World Cup in Japan – a chance for a boost in sales and some upselling. And let’s not forget another opportunity – a home-grown Cricket World Cup and England slated as favourites. Hopefully, a few great performances will see another rise in support for the home nations.
And someone who knows a bit about the country getting behind him is Olympic gold medal winner Daley Thompson. We speak to the decathlon champion about his memories of the sport and what he is doing now.
In a changing retail market place, Paul Sherratt takes a closer look at the future of sales agents within the sporting goods industry. Do you want your business to have the Red Bull effect – well Fiona Bugler has a seven-step
guide to help you give your sporting content wings.
I hope you enjoy this issue of Sports Insight
