Earthwell joins 2Pure portfolio

2Pure are bringing Earthwell to the UK market, a brand that makes premium quality stainless steel drinkware.

Earthwell’s goods are made for active outdoor adventurers, who play hard, push boundaries, and place a high value on design, function, performance and durability.

Earthwell will mark its UK launch at Keswick Mountain Festival in June, as the Official Sponsor of the Water Refill Points.

Earthwell strives to connect emotionally with consumers engaged in outdoor pursuits and action sports. With this in mind, we could not think of a better event to partner our UK launch with than Keswick Mountain Festival.
Recent news articles have documented that in the UK, 2.5 billion coffee cups and millions of single-use water bottles are thrown away each year. Earthwell believes the best way to combat single-use is to make superior performing drinkware with versatile and highly functional design so that people won’t want to drink out of anything else.

Based on the performance and build criteria expected by the outdoor adventurer and urban dweller alike, Earthwell’s drinkware is equally at home in the mountains, at camp, on a commute or travelling around the globe. Blending eye-catching aesthetics with high performance and quality manufacturing, Earthwell incorporates numerous innovations: EarthGrip powder coating, TempLock vacuum insulation, ThermaGrid insulated caps, Kewler, Roaster, Woodie and LoopD drinkware designs.

Earthwell is a proud member of 1% for the Planet and gives back to organisations taking steps to make a positive impact in the world. Earthwell pledges one per cent of sales to protect wild places and restore natural environments we love to spend time in because preserving the treasured playgrounds is paramount for that we all utilize to hike, ski, bike, surf and play.

Simon Lock, 2pure Brand Manager, said: “2018 sees the launch of Earthwell onto the global market, with the team behind the brand having over 50 years experience as product design and brand building specialists with comprehensive knowledge and experience in the hydration category. 2pure are pleased to be bringing to the UK market a fresh, new brand to the hydration and bottles category.

“Earthwell produces high performance stainless steel drinkware that are reusable, recyclable and very relevant to the current social drives to minimise plastic use. We believe Earthwell has developed some of the best performing bottles and cups with great shelf appeal and offer the UK market a great opportunity to grow sales in this expanding category.”

Scott Rolfson, Earthwell Co-founder, added: “Earthwell aims to design and produce the highest quality, premium finished stainless steel drinkware imaginable – top to bottom, inside and out. Our offerings are made for active adventurers, who play hard, push boundaries and place an exceedingly high value on function, design, performance and durability. Earthwell preserves and protect your thirst for adventure.”

Nicola Meadley, Keswick Mountain Festival director, adds: “We are taking various steps to reduce the environmental impact of the festival and adding the water refill points to the Festival Village is one of those. For this initiative, Keswick Mountain Festival is delighted to be working with the Earthwell team to promote a more sustainable approach to hydration at events and also help launch the brand’s great new range in the UK.”

Earthwell products are in-stock and now available for immediate purchase from the 2pure B2B (, theirInternal Sales Team (0844 811 2001) or from your local 2pure Account Manager.

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