Ecommerce likes and dislikes revealed in new report

A new study into ecommerce and shipping by labelling company Avery UK has revealed that the biggest frustration for consumers is delivery charges.

The use of excessive packaging was another issue, which would prompt 33 per cent of people to leave negative feedback in an online review.

20 per cent said messy or damaged parcels would make them want a refund, while a third said they’d feel the sender wasn’t trustworthy or reputable.

Adding company branding to a parcel has a positive impact, the survey showed, with a quarter saying it would make them feel like they’d purchased from a retailer that cared.

More than a third said finding a thank-you flyer in the parcel would make them shop with the sender again.

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