Organisers of the Elite Sports Expo, the UK’s leading event for human performance, have announced a three-year headline sponsor partnership with Totum Sport, the leading brand in 100 per cent natural sports performance, hydration and recovery.
The partnership between Totum Sport and Elite Sports Expo is a natural fit with the common target audiences and fields of interest within the sporting landscape.
The Elite Sports Expo will take place at London’s ExCeL Exhibition Centre on May 8 and 9, 2019, and will be attended by the industry’s most influential leaders and decision makers.
John Kelleher, CEO of Totum Sport, said: “We have been looking to identify with partners that align to our strategic aim, to help us continue the narrative of the importance on hydration in elite sport, providing a 100 per cent natural, sustainable and more effective solution for athletes to excel in their field.
“Totum Sport is already being used by a number of elite athletes across the globe – including 17 times Grand Slam winner Rafael Nadal. We hope that our presence within the Elite Sports Expo will help better inform and educate those on the benefits of a natural alternative to hydration and recovery.”
Max Quittenton, Managing Director of Elite Sports Expo, added: “2019 is an exciting year for us, with our flagship expo Elevate now being partnered with both elite sports and recovery professionals (COPA) in an events platform which is completely unique within the UK.
“We are delighted to partner with a brand which operates in such a similar field, encompassing all of those areas.”
Totum Sport will be exhibiting during the Elite Sports Expo and will also provide and supply ‘The Hydration Station’ for visitors to use during the show, along with a presentation on May 8 (10.50am) by the company’s Group Head of Nutrition, Marie Farag, and leading Sports Nutritionist, Dr Marc Bubbs.
Additional partners of Elite Sport Expo include UK Sport, ISEH, English Institute of Sport, Scottish Institute of Sport and UKSCA, providing their support for creating a world-class free-to-attend exhibition for human performance within the UK. See elitesportsexpo.com for further details.
