More than 60 event organisers attended the inaugural Racecheck Race Organisers Day Out last week. The innovative, first-of-its-kind conference in London brought together leading lights from the endurance sports industry to share their insights, creating a platform for organisers to help each other grow their events.
Hailed as a success by all in attendance, the event looks likely to become an annual platform for collaboration from organisers across the full endurance spectrum – attracting CEOs from mass participation sporting events including Human Race and Castle Triathlon, professional bodies, and independent sporting events across the country.
During the day, delegates heard from a number of expert speakers; taking a closer look at industry growth figures courtesy of Gary Roetenbaugh from Multisport Research, a look toward the world of experiential events and how this impacts on sponsorship revenues (Alistair Turner, Eight PR), and also the role of event insurance (Tom McMorrin, Yellow Jersey).
The talks were interspersed with far-ranging group discussions on everything from ticketing websites, to working with local councils, to best practice when things go wrong.
Alex Tanti, co-founder of Racecheck, said: “We were delighted to see so many people at the Day Out – and even more pleased when we heard the experience had been of great use to them. At Racecheck we think we know what it takes to make a great event – thanks to our unique perspective as gatekeepers of participant reviews – and it was fun to share and compare experience.”
Speaker, Tom McMorrin, added: “It was wonderful to meet so many forward-thinking event organisers at the Racecheck Day Out. You could tell the attendees were all committed to delivering exceptional experiences across the endurance spectrum – and we had some great discussions too.”
Chief among the key points and observations taken away by attendees is that event organisers must embrace experience to continue the phenomenal growth in endurance sport over the next 12 months.
