England Athletics announce new partnership with Kukri

England Athletics have partnered with team and club wear provider Kukri.

As well as supplying the kit for England representative teams, Kukri will also be providing the teamwear for England Athletics’ Masters representative teams and enabling affiliated clubs to set up their own online stores selling their own clubwear, including bundles of club kit put together specifically for England Athletics affiliated athletics and running clubs.

England Athletics chief executive Chris Jones said: “In athletics and running we have a unique relationship between the athletes at the highest level and their clubs, who are the lifeblood of all levels of our sport.
“Pulling on international kit to represent your country is a high point of any athlete’s career. But the deep connection all athletes have with their club, and the coaching and volunteer support that enable them to fulfil their potential, is incredibly special.

“We know athletes of all levels take huge pride in wearing their club vest – whether they are competing for a national title, a youngster taking their first steps in the sport or someone who has been representing their club for many, many years.

“That is why we are delighted that this new partnership will see our international teams, including our Masters’ road running teams, wearing Kukri, and also enable clubs to have the opportunity to work with Kukri to provide their own ranges of club kit.

“At England Athletics we hugely value the identities of each of our member clubs and the diversity that they reflect. Kukri’s ability to enable clubs to have their own online shops selling their club wear resonated strongly with us.”

Chris Marshall, Kukri Sports Sales Director of GB and Europe, said: “We’re delighted to be working alongside England Athletics as their official teamwear provider and developing a partnership built on common values. Whilst we take great pride in working with Elite athletes we are both equally passionate about encouraging participation and development at all levels of the sport. Creating a range and relationship that inspires as well as performs on the international stage, is central to our ambitions.

“We have developed our new Core Range which combines performance fabrics with an athletic fit which can benefit all athletes whether they are representing their country or their club. This partnership is a fantastic launchpad for the range and opportunity to develop our product further. It’s a very exciting time for Kukri Sports and England Athletics.”

There will be a bespoke new kit for England Athletics representative teams unveiled this summer. A new kit specifically for those representing England in the Masters road running opportunities will also be produced.
Clubs will be able to set up online stores that sell their club wear. This can either be done using standard products from Kukri’s teamwear ranges with personalisation such as club names and logos added. This can include items such as club hoodies, T-shirts, polo shirts, tracksuits, or plain designed vests. Or clubs can set up a Club Shop that sees more bespoke designs created for club members to buy such as specifically designed club vests or other club kit in the style of the club vest.

To find out more about how to set up an online Team Shop or Club shop please see the England Athletics website. Clubs can also access special bundles of club / team kit put together specifically for England Athletics affiliated athletics and running clubs.

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