The national governing body for hockey in England, have selected MATTA to create a marketing campaign for their flagship domestic indoor event, the Super 6s.
England Hockey’s Head of Sales and Marketing, Andy Brown, said: “The pinnacle of the indoor format of the game, the Super 6s, is held at the SSE Arena, Wembley, in January and we were keen to find an agency who could help us bring the marketing of the event to life.
“MATTA created a campaign for us and we are delighted with the response thus far.”
“Our Olympic gold medal winning women’s hockey team will be there with their medals, to meet fans and sign autographs, and it’s always an incredibly exciting and action-packed event for groups of friends, as well as being hugely inspirational to young hockey fans.
“A lot of the crowd come in fancy dress, and we are 100% encouraging this again.”
Tom Allwood, Design and Innovation Director at MATTA said: “It is great to be working with England Hockey on the Super 6s event.
“Creatively, the campaign uses the word ‘super’ to emphasize five different benefits and the day: ‘Super Fun’, ‘Super Loud’, ‘Super Social’, ‘Super Exciting’’, ’Super Fast’ and ‘Super Sunday’.
“We were also able to incorporate this with an explosive hexagonal device in which to set the logo, combining it with images of hockey action and exuberant fans.”
The Super 6s event is the showpiece finale of the indoor season and sees the top domestic men’s and women’s teams in England take each other on in six-aside format finals.
It is on Sunday, January 29, at the SSE Arena in Wembley from 11am.
The event also has hospitality packages offering a unique pitchside location and the chance to mingle with Olympic players.
The title sponsorship of the event is available and enquiries can be made by contacting England Hockey.
Tickets for the Super6s are currently on sale and can be purchased at www.englandhockey.co.uk/super6s
