Central to the programme is a countrywide series of free rugby sessions called Pitch up and Play, which are open to women of all abilities.
The sessions include an introduction to tackling, fitness and match play.
Players will also be able to select a ‘motivation band’ on arrival, which helps them to shape the tone of the session themselves.
Alex Teasdale, England Rugby growth development manager, says: “We’ve seen a fantastic growth in the sport over the past few years and the women’s World Cup win last year certainly gave us a massive boost and well deserved profile for the game.
“Our aim with Pitch up and Play is to make rugby accessible and attractive to women of all abilities, while also positioning the sport as an opportunity for women to be proud of, and portray their inner toughness, strength and athleticism.”
Visit www.Englandrugby.com/rugbywomen for more details about Pitch up and Play sessions.
Watch the video promoting the campaign here: https://youtu.be/eZGqpcSKIv4