Entourage Sport & Entertainment bring Napoli and UPbit together as official back of shirt partners

SSC Napoli is delighted to announce a new partnership with Dunamu Inc., the South Korean fintech company and operator of one of the world’s largest cryptocurrency exchanges UPbit, who will be the club’s official Back-of-Shirt Partner and Global Crypto-Exchange Partner for 2022/23 and 2023/24 in all Serie A, Coppa Italia and friendly matches. This will come into play for the team’s next Serie A fixture on Wednesday 4 January against Inter.

Dunamu Inc. is an important partner for SSC Napoli and represents an opportunity and the club’s intention to create a solid fan base in South Korea to support the team in every challenge they will face.

The sponsorship deal was negotiated by Entourage Sport & Entertainment the Italy and London based sports agency that specialises in the negotiation of sport and entertainment sponsorship, talent procurement, talent management and partnership management. With a reputation for a personal service, the agency recognised an opportunity with UpBit and Napoli to bring together storytelling and awareness by connecting a Korean brand in the rapidly growing Crypto space with SSC Napoli, who continue to be seen by an expanding Asian market.

Tommaso Bianchini, Chief International Development Officer of SSC Napoli, said: “We’re thrilled to have reached this agreement with the South Korean company Dunamu, a leader in its sector and a growing company in the Asian market. This partnership enshrines the union of two game-changers in their respective sectors, underlining the objective of a future vision where innovation and technology are at the heart of the project. This agreement once again confirms that the club has an eye on international markets and on the most advanced technologies, in a process of continuous improvement of our brand globally.

“We’d like to warmly welcome UPbit to our family and we look forward to working together and enlarging our presence in South Korea.”

“Dunamu is excited about our new partnership with SSC Napoli, one of the biggest and most prestigious football clubs in the world,” said Sirgoo Lee, CEO of Dunamu Inc. “We’re thankful for the warmest welcome and are thrilled to be a part of the journey together with SSC Napoli, including star defender Kim Minjae. We look forward to finding more meaningful collaborations throughout the season.”

Global Commercial Director at Entourage Sport & Entertainment, Domenico Novella, said: “By recognising opportunities for both Napoli and UpBit in terms of strategic growth and exposure to new markets we were able to advise and support the negotiations for the two brands. We are delighted to see that the positive initial reaction from some of the leading experts in the market regarding this partnership has validated our strategy in bringing them together. We look forward to supporting both parties to ensure this partnership is one of the most successful in the sector over the coming years.”

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