Eurobike 2016 hailed a success despite a dip in numbers

The 25th Eurobike event has been hailed as a success despite a dip in industry visitor numbers.

Lake Constance, Friedrichshafen, saw 42,720 industry visitors attend the show, a drop of 3,150 on 2015.

However, the new festival days proved a hit attracting an additional 34,400 cycle enthusiasts who wanted to climb on a bike during the event, up 13, 760 compared to last year’s figures.

Stefan Reisinger, Eurobike Head, said: “We are pleased with this strongly communicative show for the 25th anniversary and that we have also been able to increase international participation, with visitors coming from 106 countries.

 “In the last decades, we have experienced an almost constant increase in our visitor numbers.

“Now we have registered a decline for the first time, primarily among German trade visitors.

“The reasons for this range from how the season has gone so far, to increased competition from a growing number of events put on by manufacturers themselves.

“We have received extensive feedback about our new concept and have spoken a lot with our customers about the future orientation and development of the show.

“One result of these discussions is that next year the appeal to consumers will be concentrated on one Festival Day on Saturday.

“This means that the Eurobike 2017 will take place from Wednesday, August 30, to Saturday, September 2, that is without the originally planned Sunday.”

The presence of almost all of the market’s leading companies – 1,350 exhibitors from around the world – as well as the high-quality offerings from all segments of the bike industry generated strong visitor interest.

The Eurobike Festival Days offered infotainment centred on new bike trends, drawing 34,400 visitors to Lake Constance on the weekend.

Dirk Heidrich, Eurobike Project Leader, said about the new concept: “For two days, the industry celebrated the bicycle theme together with all of the bike fans.

“The response has been very positive and we were able to set the right momentum to get more people onto bikes in the future.”

Over 3,000 bikes were available for test rides in the Demo Area.

On top of that, there were shows and performances with stars from the bike scene, live concerts from internationally popular bands, and plenty of presentations and workshops as well as races, excursions and parties.

Anne Schmidt, from bike manufacturer Croozer, said: “The consumer days are very important to us – aside from the fact that it is just fun to show the products to users.”

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