Europe’s entire outdoor industry heads to Malmö

The European Outdoor Summit (EOS) takes place every fall, serving as a meeting place for international brands and decision-makers in the outdoor industry.

More than 300 guests meet, are inspired by and network with each other. Participants listen to and discuss trends as well as important challenges and opportunities for the industry going forward. Now, for the sixth time that EOS has been organized, Malmö and the province of Skåne (Scania) will host the event on September 19 and 20, 2018.

The European Outdoor Summit was launched in Stockholm by the European Outdoor Group (EOG) in cooperation with the Scandinavian Outdoor Group (SOG) in 2013. Since then, the event has been held in Tegernsee, Germany; Sheffield, UK; Barcelona, Spain; and Treviso, Italy, in collaboration with local destinations and national outdoor organizations.

EOS is one of the major highlights on the outdoor industry’s annual agenda.

Sara Wänseth, general secretary for SOG, said: “We are extremely proud and happy to have the opportunity to serve as hosts and invite the outdoor industry here to Sweden.

“We have already promised that we will organize the best European Outdoor Summit to date. And that is exactly what we will do! Malmö was an easy choice with its unique infrastructure and perfect options for easily accessible outdoor activities for participants.”

Skåne is a destination that relies heavily on “soft adventure” and urban outdoor experiences and Malmö is an excellent city for large events thanks to its strategic location and great options for experiencing the surrounding nature.

Ann Nyström, destination manager of Malmö city, said: “We are extremely proud to be able to welcome EOS to Malmö in 2018. This will further strengthen Malmö as the international meeting and event destination that we are.”

And European Outdoor Group is ready for Sweden, Mark Held, secretary general for EOG, said: “We are happy to work together with SOG as hosts for EOS 2018 in Malmö – a cosmopolitan and easily accessible location for delegates with first-class facilities.

“It will ensure that we will once again deliver a valuable forum for our members as well as for other business leaders in the outdoor industry.”

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