A former Nike executive has launched a sports product website that combines social discovery and shopping.
Charles Greenwood, former head of strategy for Nike UK, has set up Equipio (www.equipio.com) with ex-Mindshare Performance COO Nick Walford with the aim of making the site the first place to visit when purchasing performance sports products.
Equipio brings together content from sports brands, endorsed athletes, user generated information and blogs to assist the purchasing decision. It also plans to work with retailers, via affiliate windows, to sell product.
Greenwood developed Nike UK’s retail strategy and plans for increasing digital revenues through Nikestore.com, while Walford built revenue at Mindshare’s specialist sports and entertainment consultancy to £7million through its work with HSBC, Ford, Vodafone, Heineken and Gillette.
