An investment group led by Mark Wahlberg and FOD Capital has become a strategic investor to F45 Training, through a minority stake in the company.
The Australian-born company undertook an extensive marketing process to identify the best growth-oriented investor, ultimately concluding that the Mark Wahlberg Investment Group was the best partner to accelerate F45 Training’s ambitious global growth plans. This investment and partnership will ensure the continuous large-scale expansion of F45 Training across the globe and increase brand awareness, specifically in the high-growth US market.
The F45 Training management team, including founder and CEO Rob Deutsch and his business partner Adam Gilchrist, will continue to lead the company through its next phase of global growth. This new partnership will enable F45 to improve its systems and processes to the benefit of members and franchisees while continuing to deliver its proven functional training workout to millions of F45 enthusiasts across the globe.
Rob Deutsch said: “This is a monumental transaction for F45 Training. When we started the company, we knew we had something special and had bold plans to create a global fitness movement.
“The immense interest we were able to generate through this process proved the strength of the F45 platform and we are excited to embark on this partnership with Mark Wahlberg and his team of investors. Mr Wahlberg’s genuine passion for fitness, proven business acumen and shared vision for F45 Training made this an ideal fit for the company, and we are proud to welcome him into the F45 family.”
What started as a single Australian studio has transformed into the world’s fastest-growing fitness franchise. Since its inception, F45 Training has pioneered the fitness industry with its innovative training and technology systems. This relentless focus on innovation, scalability, and the development of a great product have allowed the company to grow to over 1,500 studios across 40 countries, becoming a fitness phenomenon unlike any other.
Mark Wahlberg said: “Together with my investors, we are excited to be working with F45 Training. The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue disrupting the fitness industry.
“The strength of F45 is that people of all fitness levels will find motivation and support in an F45 studio. We look forward to inspiring people all over the world to pursue their health and fitness goals by introducing them to F45.”