F45 Training signs merchandise partnership with BDA

Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency for iconic brands including Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes Benz, today announced a merchandise partnership with F45 Training Holdings Inc. (NYSE: FXLV) (“F45”), a global fitness community offering in-person and on-demand workouts. BDA will create a new line of merchandise to be sold via F45’s website and in various F45 studios nationwide.

BDA brings extensive fitness retail expertise to F45, having worked with various companies in the wellness space to bring brands to life through direct-to-consumer and in-store merchandise. BDA will provide F45 with an on-trend assortment of accessories and clothing such as gym bags, water bottles, performance shirts, shorts, and loungewear for both men and women.

“F45 is one of the most exciting and recognizable brands in the rapidly growing fitness industry,” said Jay Deutsch, CEO and co-founder of BDA. “F45 is known for its core focus on function and innovation, and our branded merchandise reflects this mindset. Our new line of F45 gear and accessories will allow members to showcase their passion and commitment to the brand in and outside of the studio.”

F45 Training has a network of approximately 2,000 franchises across 66 countries and offers unique 45-minute workouts, which blend elements of high-intensity interval training (HIIT), circuit training, and functional training, empowering members to achieve extraordinary results.

“Selecting BDA as our retail partner was a natural fit; they have a proven track record of growing brand recognition through merchandise in the health and wellness space,” said Brian Killingsworth, Chief Marketing Officer at F45. “We know new members and F45 devotees will appreciate the fashion-forward, functional approach of our new retail offerings that you can wear from the studio to the street.”

The 30-piece branded collection will be available to shop now at and within most studios worldwide. F45 will add to the selection based on members’ and franchisees’ feedback.

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