Fabian Cancellara unveiled as the new brand ambassador for Gore Bike Wear

The Swiss ex-cyclist and current Olympic time trial champion, Fabian Cancellara has been unveiled as a global brand ambassador for Gore Bike Wear.

The multiple world champion is one of the most successful cyclists of all time and is considered a perfectionist, who will lend his experience to product development for Gore Bike Wear.

Fabian Cancellara is one of the most successful racing cyclists of all time with high profile victories in cycling classics such as Paris-Roubaix, the Tour of Flanders, four World Championship titles, two Olympic gold medals and an unmatched versatility. Even after a 16-year professional career, he remains passionate about cycling, but he wants to concentrate on a few select projects and, true to his motto ‘less is more’, intends to devote himself entirely to them. At the top of his list is the partnership with Gore Bike Wear.

Cancellara said: “You have to give it all you’ve got – and at the same time have the best equipment made of the best materials.

“Gore Bike Wear is the perfect fit for me. Highest demands on quality and constantly searching for the perfect solution – that is what we have in common. It’s the same as in a time trial: you have to give it all you’ve got – and at the same time have the best equipment made of the best materials. In the end, every little detail matters. Even in my professional career, I was always the first person wanting to test new prototypes in order to develop products further and to get the most out of them.”

As a leading manufacturer of functional cycling apparel, Gore Bike Wear sees great potential in the collaboration with the Swiss champion, who will not only function as a brand ambassador but will also actively contribute to the development of highly functional cycling clothing.

Clemens Deilmann, Head of Design at Gore Bike Wear, said: “Fabian’s experience from professional sports is essential for us. We are convinced that apparel can only meet the high standards of our brand through thorough laboratory and road testing.

“Fabian fits perfectly with us, as he shows the same passion for products, innovations, and details as our development team.”

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