FALKE Ergonomic Sport System agrees sponsorship with Middlesex CCC

FALKE Ergonomic Sport System, known for their high-quality sports socks, baselayer and apparel have agreed a sponsorship deal with Middlesex County Cricket Club, to supply their 4Grip socks to all players in the professional squad.

The 4Grip socks, which the brand describes as like ‘4-wheel drive for your feet’ use a system of silicon nodules to both the inside and outside of the fabric, which reduce movement and improve grip, allowing for quick changes in movement and split-second advantages when it comes to gaining runs.

This unique technology is combined with a compression zone at the ankle for improved support and a reduced risk of twisting, an optimal fit through the anatomical arch support and patented left/right toe box, plus a three-layer fabric structure to effectively wick moisture and allow it to dry quickly.

Commenting on his use of the 4Grip socks thus far, rising star Nick Gubbins said: “I’ve really enjoyed wearing Falke socks this season. They’re really comfortable and generally I feel I have more energy wearing them.”

Adam Renshaw, of FALKE, said: “The socks have been well received by both players and coaches alike, which is fantastic. The sponsorship gives us a great opportunity to support the club, while benefiting from the important feedback that only professional cricketers can provide. We hope that this is the beginning of a close working relationship.”

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