Premium cycle wear brand Fat Lad At The Back is gearing up for its biggest ever womenswear launch at this year’s London Bike Show.
The iconic brand will unveil its SS17 collection at the acclaimed event, including its full womenswear collection, featuring new directional designs. Further to the success of recent events, which have seen FLAB sell out of many key items, more than double the amount of stock has been ordered.
Joining the FLAB team on the stand will be three of the business’ leading Flambassadors – Adrienne, Kirsty and Megan. The seasoned cyclists, all instrumental members of FLAB’s 20,000 strong social community, will be on hand to provide all women interested in cycling advice on not just the FLAB range but complementary kit and cycling training.
Speaking ahead of the event, FLAB co-founder and creative director Lynn Bye said: “Women’s cycling has enjoyed unprecedented growth over recent years. There is however a huge community of females which, for a wide range of reasons including concerns regarding safety, performance and even what to wear, still refrain from getting in the saddle and giving cycling a go.
“We want to further break down those barriers and instil every woman interested in cycling with the confidence to embrace the sport. Our team of Flambassadors all started out with the same fears and are now confident, seasoned riders looking to inspire more women to cycle.
“Community is at the core of the FLAB brand, we’re looking forward to this year’s London Bike Show and meeting with like-minded riders as we prepare for what we anticipate will be our biggest year to date.”
Visitors attending the three-day event (February 16-19) will be among the first to see FLAB’s new SS17 collection of men’s and women’s cycle wear.
The premium brand, recognised for introducing the iconic graduated body design – a pattern since adopted by many other brands, will unveil a number of new exclusive items in vibrant colours and bold geometric patterns.
