Cycling clothing brand Fat Lad At The Back (FLAB) is gearing up to go into collaboration with Ribble Cycles.
The partnership with the leading retailer, one of the longest established bicycle manufacturers in the world, is the latest in a string of developments for the premium brand.
The deal will see Ribble Cycles carry the full FLAB range online, including womenswear, menswear and accessories. The listing follows increasing demand for the premium cycle wear products, which are designed to correctly fit and flatter the figure of cyclists of all body shape.
Fat Lad in Charge Richard Bye said: “This is a significant development for the brand. Ribble Cycles is one of the most respected retailers in the country combining over 100 years’ heritage with an innovative and ambitious approach to retailing and design.
“We’re delighted to be partnering with Ribble, not only as a close reseller of our garments but also with some other exciting initiatives in the months to come. We’re looking forward to seeing the products feature online from the end of the month.”
Justin Maguire, Clothing Buyer at Ribble Cycles, added: “Fat Lad At The Back has a fantastic fit with Ribble Cycles. Following what has been an incredible year, we’re looking for new opportunities to further grow the business and reach new customers.
“Fat Lad At The Back presents a great opportunity for us to do so. In just over three years, the business has established itself as one of the UK’s leading manufacturers of cycling wear, catering for cyclists of all sizes and amassing an impressive following. We’re looking forward to working together and to achieving our shared business goals.”
The FLAB autumn/winter collection sees the development of the brand’s technical garments. Constructed from premium, lightweight Italian fabrics and using the latest in fabric technology, the range offers riders of all sizes the best in fit and performance cyclewear.
The mix and match collection is designed to be layered, offering the rider greater flexibility across a wide range of temperatures and changeable weather conditions.
Fat Lad At The Back is a cycling and sportswear brand born out of Yorkshire and produced in Italy. The brand offers quality performance led cycling, triathlon and running wear for men and women in sizes ranging from 36” to 58” chest and 34” to 50” bust. The brand is the first manufacturer of quality sportswear to create a range for larger sizes, adapting the cut of traditional cycle wear to properly fit and flatter the figure.
To view the FLAB collection, visit the website at http://fatladattheback.com/
