Female sports impact protection vest Zena launches in the UK

Australian-founded sports impact protection vest brand Zena have officially launched their youth and adult vests in the UK following their partnership with Nottingham based end-to end sports brand consultancy 6EZ.

Zena creates protective performance vests for females participating in contact sport of all levels, providing extra breast and rib protection, whilst only weighing 160 grams (youth vest 100 grams).

Zena was born from couple Brad and Donna Johnson following their concerns for the lack of protection available to young women participating in contact sport.

They met with professional players and club officials and then conducted a survey to a cross section of 300 females involved in women’s sport. The research showed many female participants had received some form of breast or rib injury, yet it went unreported.

Together they highlighted the need for a protective garment in the market and felt a responsibility to educate females around the risks associated with breast injury due to contact sport.

The vests have since experienced unrivalled success in Australia across a multitude of sports. Zena Sport’s Zena Z1 is already being used by Australia’s best rugby and soccer (and approved by AFLW for use in competition) players. Apart from rugby, AFL and soccer players, athletes involved in basketball, lacrosse, netball, cricket, boxing, and martial arts use the vest.

The vests are also being used all the way through to education and grassroots level sports across Australia.

The UK market is yet to feature such a vest for girls and women in sport, until now. Combined with the exponential growth of female sport in the UK, now is the perfect time to bring this product to Britain and help remove some of the barriers that stunt female participation in sport.

Donna Johnson, Founder of Zena, said: “From our initial conversations over zoom we knew that the 6EZ Group were going to be the perfect distribution partner in the UK as part of our international expansion programme.

“Their understanding of the market and connections through a wide variety of female sports is outstanding and couple this with their passion and desire to help us grown the brand it was the perfect partnership opportunity.”

Ben Thompson, CEO of 6EZ group said: “We are determined to break down the barriers that exist in female sports participation and Zena is going to be a game changer in the UK.

“Protection in female sport has just been small versions of men’s equipment for too long and it must change. Being able to give females more confidence in equipment made especially for them is one of the factors of increasing participation and importantly then keeping them in the sports they love.

“Zena are the perfect brand partners for the 6EZ Group with our talented creative and commercial teams utilised across the brand in conjunction with our network of female sports projects like the Girls Sports Club. It is a very exciting time for female sport and brands like Zena will pave the way for continual pursuit of better.”

Zena will be launched at the Girls Day School Trust Directors of Sport Conference this week and is one of a number of key client wins for 6EZ in 2022 including Eleiko, Rezzil, Footasylum and Stix and are ecstatic to add Zena Sports to their ever-growing roster.

You can register your interest in Zena Sports vests now via the link:

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