Fettle celebrates first out-of-home campaign ‘The Pitfalls of Potholes’

London-based start-up, fettle, is quickly becoming the UK’s fastest growing bike repair network, offering hassle-free servicing and complete peace of mind for cyclists of all types.

Founded by Jeyda Heselton who spotted a gap in the market for a tech-driven bike service with the boom in the UK cycling scene, where consumers have high expectations from adjacent categories that are unmet. Following a re-brand in 2021 to be better positioned, Fettle’s mission is simple; to reinvent repair, to put ‘service’ back into servicing and lead bike maintenance into a new era.

Built around the frustration that getting your bike back on the road is fraught with pitfalls the size of London’s potholes, the campaign aims to raise awareness around the metaphorical bumps in the road when it comes to bike repair and servicing: Poor availability. Intimidating terminology. Bill shock.

“Fettle’s first out-of-home campaign plants its stake firmly in the ground, with a targeted campaign around London’s cycling hotspots and commuter belts including Regents Park, Shoreditch and Borough/London Bridge, with supporting experiential stunts in partnership with local community groups,” said Tom Cornwell, marketing manager at. “We all have different reasons for getting in the saddle, but we’re all united by the same feelings when we get off again. The real pain in the arse is when you can’t ride. We’re here to fix that – quite literally at times.”

fettle is revolutionising the cycling scene by combining old school expertise with forward thinking tech innovation by offering bike owners the chance to have their bike collected from home or the office, serviced & repaired and then delivered back to you, which can be booked online or through an easy-to-use app.

For further information please visit:

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button