fibodo appoints Head of Business Development to continue growth within fitness industry

Booking management platform, fibodo, has appointed a new Head of Business Development to continue its growth within the fitness industry.

Jez Whitling boasts over 20 years of sales and business development experience within the fitness sector.

He has over 16 years’ experience at Precor, where he was the UK Sales Director, before setting up his own successful fitness equipment business – Intenza Fitness. Most recently Jez headed up business development for gym brand, Energie Fitness.

Jez will be helping to define and position fibodo within the fitness industry, and have responsibility for national multi-site and single site operators. He will also oversee the successful implementation of fibodo into fitness chains and clubs.

fibodo is a fully-customisable SaaS booking management platform which connects fitness professionals with their customers and transforms the booking process. As gym groups and operators understand their PTs can enhance their business, and with the introduction of legislation such as IR35, fibodo offers the ‘plug and play’ solution that benefits owners, fitness professionals and their clients.

fibodo has enjoyed substantial growth of over 300% year on year. To support this, the company is pursuing a substantial recruitment drive, with ambitions to grow the team to 22 people before February 2020.

Jez Whitling said: “I have a strong understanding of the fitness industry and a large network of industry contacts, so I am keen to support fibodo’s continued growth as it provides a successful solution for Personal Trainers, gyms and chains.”

Anthony Franklin, CEO and founder of fibodo, said: “We are already making great waves within the fitness sector and Jez’s appointment will strengthen our position further. His strong commercial awareness, combined with an excellent knowledge of the fitness industry, makes him the perfect fit to help us continue to move forward at this positive time.”

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