The world’s most entertaining rugby player, Finn Russell, is set to captivate fans off the pitch as well as on it this Six Nations, as he today announces an official partnership with premium experience and event management company, IGNITE.
Revered for his creativity and flair with ball in hand and from the boot, Russell also possesses a unique global perspective on the matchday experience having played in some of the world’s most iconic stadiums throughout his glittering club and international career.
The partnership is part of a long-term agreement with IGNITE to further Russell’s business interests off the field – where he will play an integral role in elevating the company’s vision to deliver exceptional, bespoke experiences within the sport and hospitality sectors. It also allows him to share his natural and unfiltered view of the game with fans in a premium yet relaxed environment after every Scotland match.
Co-Founder and Director of IGNITE, Jamie McKinnon, said: “Finn represents everything IGNITE stands for – excellence, passion and innovation. His world-class talent and charismatic personality make him the perfect fit to inspire our clients and audiences.
“This partnership comes at an exciting time for both Finn and IGNITE as we look to expand our presence and deliver unforgettable experiences across rugby and beyond. We’re delighted to welcome him to the IGNITE family.”
Finn Russell added: “IGNITE is committed to creating unique and premium experiences and that’s what really resonates with me. Rugby is more than just a game – it’s about bringing people together to have a great time – and that’s exactly what this partnership is all about.
“I can’t wait to work with the team, to help bring my perspective as an athlete, and to see what we can achieve together.”
Alongside IGNITE’s commitment to excellent hospitality and experiences, is their continued support for My Name’5 Doddie Foundation which will again benefit from significant fundraising support during the upcoming Six Nations.
The ongoing collaboration reinforces IGNITE and Finn Russell’s shared commitment to honouring the legacy of Doddie Weir OBE and raising much needed awareness and funds in the effort to find a cure for motor neuron disease.
