Fjallraven is to expand on its sponsorship of the Keswick Mountain Festival in 2020.
Building on the success of last year’s collaboration which saw the Swedish brand come onboard to sponsor Keswick Mountain Festival’s newest hillwalking event, The Keswick 3 Peak Challenge with Fjallraven, the two organisations have once again partnered up to deliver an exciting new programme of events at next year’s festival.
A resounding success, The Keswick 3 Peak Challenge with Fjallraven was a popular addition at the 2019 Keswick Mountain Festival and next year, this event will be extended and will also run on the Friday in order to meet demand.
As Fjallraven believes walking and being out in nature should be for everyone and all abilities, for the 2020 festival, two new, Fjallraven-sponsored walking events will also be added to the programme.
These include the new and slightly more challenging Fjallraven Coledale Hike Challenge that will include an impressive 1,100m of ascent with tough underfoot conditions and also a new Fjallraven Walla Crag Family Hike Challenge that will be ideal for families and walkers of all ages. The Walla Crag Family Hike Challenge will also include a variety of fun scavenger-hunt style activities to add even more fun to the event.
In the run up to the festival Fjallraven will reveal other activities that will take place at the festival with a potential talk from gear ambassador and mountaineer Alan Hinkes as well as on-site waxing demos.
Ralph White, Fjallraven’s Managing Director in the UK and Ireland, said: “We were really delighted to support Keswick Mountain Festival this year, especially to be so closely involved with their new hillwalking event – The Keswick 3 Peak Challenge with Fjallraven. We’re thrilled to be growing our involvement with the festival in 2020 and are pleased to add these new routes to the event programme in order to open up our sponsored challenges to a wider group of people and abilities.”
