SportPursuit has raised £9.5 million from Scottish Equity Partners, Grafton Capital and existing investor Draper Esprit.
The company said it would use the funding to continue its UK growth, accelerate its international expansion and develop new products and services.
Established in 2011, London-based SportPursuit runs week-long deals from over 1,000 outdoor and sports brands, including Berghaus, Marmot, Arc’teryx, Under Armour, Garmin and GoPro, offering discounts of 40-70 per cent off RRP.
The deals are exclusive to SportPursuit and prices are guaranteed to be the best in the market.
Adam Pikett, CEO and co-founder, says: “SportPursuit serves a different customer mission to other online retailers, offering brands a complementary distribution channel.
“The deals last for one week and sit behind the wall of our member log in.
“We help manage a brand’s inventory by creating new demand through inspirational, brand-led merchandising.”
SportPursuit has around two million members in 40 countries.
It offers its deals in six currencies and four languages, having launched local language sites in France, Germany and Denmark in 2015.
Deliveries outside the UK account for approximately 15 per cent of revenue and international is now the fastest growing part of the business.
