British luxury sportswear brand Fly has revealed undefeated boxing champion Joe Cordina as a brand ambassador for their first ever premium boxing shoe, the Storm Boot.
Cordina will debut the all-new deluxe boots during his training and fight to become a two-time world champion on the 22nd April, as he takes on Tajikistan’s Shavkatdzhon Rakhimov at Cardiff International Arena.
Cordina has been a long-standing supporter of Fly, having worn Fly boxing gloves in several fights, including his knockout victory over Japan’s previously undefeated, Kenichi Ogawa in June 2022, where he was crowned IBF World super-featherweight champion.
Fighting on an undefeated record of 15-09 (9KOs), Cordina currently holds the WBA International lightweight, Commonwealth and British titles, and is now gearing up in Fly’s new boots to take home his second world title.
“Fly has been my go-to brand for high-quality, luxury boxing wear for years now and I’m really excited to get all geared up in their new Storm Boot for my return to the ring against Shavkatdzhon Rakhimov this April,” said boxing champion Joe Cordina.
CEO OF Fly, Joshua Steffen said: “Fly are absolutely delighted to have Joe Cordina showcasing our first ever boxing boot. With Joe being a huge supporter of the brand and having fought in Fly for many years now, it seemed like the natural step to make Joe the face of this exciting launch. We can’t wait to see Joe give the boots their first world title debut in April.”
Fly is a leading British luxury sportswear brand, widely known for their hugely popular boxing gloves, worn by the likes of Tyson Fury, Joe Joyce, Lawrence Okolie, Adam Azim, Joe Cordina and KSI. With the success of their boxing gloves, Fly recently launched a premium boxing boot, the Storm Boot, marking their first step into the footwear market. The deluxe boot, designed in both a triple black colourway and red, blue and white colourway, has been carefully crafted to maximise speed, precision and agility.
The new state of the art boxing boot includes three main benefits. The boot is made of super lightweight materials and is complexly constructed to allow for complete freedom of movement around the ring and gym floor. To enhance the fit of the shoe, Fly have created a velcro strap and lace combination to help prevent potential sliding of your foot while wearing the boot. With a durable sole which wraps over the toe and heel, the boot has been designed specifically to combat sole separation and ensure the ultimate grip, so you can focus on your footwork.
Fly’s unique and signature Storm Boot retails at £165 and will be available to purchase online from the 31st of March 2023 via the Fly website linked here.
