Frame Fitness Studio adds muscle to Angel Central

CBRE Global Investors has announced that unique London-based operator Frame will be launching a 5,200 sq ft fitness studio in the newly created bespoke basement space at Angel Central in December 2019.

Founded in 2009 by Pip Black and Joan Murphy, Frame is a one-stop shop for all things health and fitness, with six existing locations across London. At Angel Central there will be three studios, each with a distinct offer: one for Barre, Yoga and Dance; one for Reformer Pilates; and one for HIIT and Strength training. The brand is a pioneer in class-based fitness, launched under the mantra that ‘getting fit should never be a chore’ and operating a more flexible ‘drop-in and pay-as-you-go’ model.

Frame is the latest leisure addition to Angel Central, which is currently being transformed with an £11m investment, part of an overall masterplan to improve the offer and positioning of the Centre. This extensive refurbishment will solidify Angel Central as a destination, bolstered by new retail, food and drink outlets, and leisure operators. The Angel Wings will remain an iconic feature alongside an enhanced public realm as part of the refurbishment project by CBRE Global Investors.

Laura Wilson-Brown, Head of Asset Management UK at CBRE Global Investors, said: “Frame has had great success across London with their unique approach to fitness, and they are well-known for energetic and fun-filled classes. We are keen to establish Angel Central as a complete destination for visitors, and adding a gym and fitness studio to our fantastic existing retail, food and drink, and leisure operators – including Vue’s enhanced site and the O2 Academy – will help us achieve this.”

Pip Black, Co-Founder of Frame, added: “Angel Central is the perfect next step for Frame, a great location with a very strong footfall and a great range of shops, restaurants and alternative leisure offers. Our fitness concept is very different from the traditional brands, and we feel our ethos – putting ‘feeling good’ at the heart of our offer – will go down well in Angel, with roughly 300 classes a week to choose from across the three studios, including MumHood classes aimed at pre and postnatal mothers.”

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