Freemotion appoints UK Manager in global growth drive

Freemotion Fitness, one of the world’s leading innovators in fitness equipment, is continuing to progress its global growth strategy with the appointment of Tony Ali as Country Manager UK.

Tony, who has an impressive track record of over 12 years in strategic sales management, joins Freemotion from Matrix Fitness where he was the Head of Sales UK – Education Sector. In his previous role, Tony developed and grew a team that demonstrated a strong ability to secure new accounts and grow existing business while maintaining and enhancing relationships with key accounts.

With a degree in Sport, Exercise and Health Sciences, and a diverse experience encompassing leisure, education, manufacturing and industrial, Freemotion identified Tony as the perfect addition to its global sales team at this pivotal time in the company’s journey.

Chris McGill, Vice President of Global Sales, said: “I am very excited with the addition of Tony to our International Team. His experience, passion and understanding of the fitness industry will make Freemotion a leader in the UK market and help to enhance the brand’s presence in Europe as we continue to drive forward our global growth strategy.”

Tony added: “I’m delighted to have been given the opportunity to join this great company, which has proven itself as an industry leader in innovation and service, and I look forward to playing an instrumental role in devising a powerful strategy for Freemotion in the UK.”

Tony, whose appointment follows that of Apostolos Seintis as Europe Sales Director, will be attending the IHRSA European Congress in Ireland and SIBEC in Malta and is looking forward to working closely with Freemotion’s distributors, as well as the wider Freemotion family.

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