Front Runner Events appoint Breathe Unity PR

Front Runner Events has appointed Sports PR company Breathe Unity to manage the PR and media for its Wales-based events.

The three-year contract will see Breathe Unity focus on raising further awareness of Front Runner Events and its impressive portfolio of events, which currently includes the JCP Swansea Half Marathon, the Llanelli Half Marathon and the Great Welsh Marathon incorporating the Great Welsh Half Marathon.

Front Runner Events has been set up by experienced race organiser and runner David Martin-Jewell, who has successfully managed the award-winning JCP Swansea Half Marathon for the last five years. Voted the UK’s best half marathon at The Running Awards 2017, the JCP Swansea Half Marathon has become one of the UK’s fastest-growing and must-do half marathons, and the 2018 event on June 24 promises to be the biggest and best yet.

The Llanelli Half Marathon will be returning for its second year under the management of Front Runner Events on February 18. This spectacular half marathon takes runners along the Millennium Coastal Path in West Wales and offers a real opportunity to run a PB thanks to its flat and fast course.

The Great Welsh Marathon incorporating the Great Welsh Half Marathon provides another opportunity on April 15 for runners to enjoy the magnificent coastal scenery of West Wales, starting and finishing at Festival Fields in Llanelli. Places for Wales’ longest-running marathon are limited to 500 places.

Each of these races holds huge appeal for runners of all abilities and there will further developments with Front Runner Events beyond these initial three events. It is the ideal partnership for Manchester-based Breathe Unity, who have over 25 years’ experience in the sports industry and are one of the leaders in sports PR and race representation. Additionally, Breathe Unity has ample experience in Wales, having previously worked with the JCP Swansea Half Marathon before agreeing this new contract with Front Runner Events.

David Martin-Jewell, director of Front Runners Events, said: “We are delighted to have appointed Breathe Unity, who have unparalleled knowledge of the sports industry and specifically race representation. We are very much looking forward to working with the team to take Front Runner Events forwards and firmly establish ourselves as one of the leading sports events organisers in South Wales and beyond. Breathe Unity already have excellent awareness of the events we manage and there is plenty of scope for future growth which is very exciting.”

Rebecca Richardson, MD of Breathe Unity, added: “We are thrilled to have been chosen to manage the PR and media for Front Runner Events. They have a fantastic offering of events in stunning locations throughout the year and we are delighted to help promote these to the running community. We will be working on increasing the pace of sell-out and helping to make these events the very best they can be, whilst looking at the potential for future development over the next few years.”

Go to for further details of the JCP Swansea Half Marathon, for further details of the Llanelli Half Marathon and for further details of the Great Welsh Marathon incorporating the Great Welsh Half Marathon.

You can also follow Front Runner Events on Twitter @frontrunevents and each race individually on social media, the links for which are available on each of the race websites.

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