The agreement began with the launch of the spring-summer 2015 collection in May.
Lotto products will be distributed under license by Future Brands to fashion stores, department stores, sports independents and selected ecommerce sites.
Future Brands is part of the Batra Group, a retail and distribution specialist that has a presence in Europe, North Africa, the Middle East and India.
It’s described on the Batra Group website as a full service apparel sourcing, brand licensing and distribution enterprise that has highly developed skills in R&D, merchandising, production management, quality assurance and logistics.
Andrea Tomat, president of Lotto Sport Italia, says: “The UK and Ireland are two strategic markets in Europe and are among the most valuable in absolute terms.
“To achieve the best possible results we have chosen a competent, well motivated and reliable partner in Batra, which has been working in the sports field for decades and is thoroughly conversant with the British market.
“It is well placed to develop our brand in that market, further strengthening brand identity and fully exploiting the authenticity and history of Lotto.
“Together we are aiming to achieve significant turnovers and are both eager to take full advantage of every possible opportunity.”
