Gillette has launched ‘The Honest Player,’ a short film featuring George North along with historic moments from previous British and Irish Lions Tours.
The film celebrates Gillette’s partnership with the British and Irish Lions.
The campaign will be launched with a 60-second film, developed by Grey London and produced by Believe Media, airing for the first time during the half-time interval of the Six Nations clash between England and France on February 4.
The film highlights the preparation, commitment and moments of reflection George goes through to be the very best he can be.
Directed by Michel and Nico (Arribehaute), both former professional rugby players in their home town of Biarritz, the film’s tagline of “be prepared for anything, from front line to back” focuses on the synergy between the preparation and precision to detail required in both rugby and shaving.
The film’s voiceover, taken directly from Jim Telfer’s motivational speech during the Lions’ 1997 tour of South Africa, focuses on the importance of mental and physical preparation culminating in a moment of self-reflection. The speech highlights the level of preparation a rugby player goes through to deliver precision on the pitch.
View the video here: https://www.youtube.com/watch?v=UzX0Er9Lguk
Matt Thomas, Gillette and Venus brand manager, said: “The partnership with the British & Irish Lions is something we’re very proud of and we feel “The Honest Player” film helps bring these moments to life in a rugby context.”
Gillette will bring the sponsorship to life in all major retailers across the UK through a competition offering consumers the chance to win the ultimate trip to New Zealand to watch the Lions.
For additional information on Gillette, as well as information on Gillette’s full line-up, including the latest shaving innovation, Gillette Fusion ProShield, please visit: www.gillette.co.uk.
