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Global guests celebrate opening of HI-TEC’s new Amsterdam HQ

HI-TEC celebrated the opening of its new 3,000 sq ft global headquarters in Amsterdam with over 400 guests from all over the world, including close friends and business associates, on May 9.

Frank van Wezel, HI-TEC’s chairman and founder (pictured), was joined on stage by his entire family to declare the state-of-the-art facilities officially open for business.

“HI-TEC is extremely proud of our heritage and business foundations,” says Frank.

“We are a dedicated and passionate brand who refuses to sit still and rest on our laurels.

“We must be adaptable, moving with the trends and ensure, for the better of our company, that the global product development and marketing teams, whose main brief is to drive our brand forward, are presented with a highly creative and inspirational working environment in a central and easily accessible location.”

Following the opening, HI-TEC launched its spring/summer 2012 collections to delegates from the company’s subsidiaries, distributors and sales teams from over 80 countries.

The ranges are the first complete collections developed by Charles Willis, HI-TEC’s new creative director, and his global product development team.

Heading up the business in its new location is Ed van Wezel, Frank’s son and HI-TEC’s new CEO.

Martin Binnendijk, formally European chief executive, will be the group’s new chief finance officer.

This position was previously held by Bob Kaiser, who has been announced as the new chief executive of MAGNUM USA in Modesto, California.

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