Gillette have announced a global partnership with FC Barcelona.
With the shared belief that there are no shortcuts to anywhere worth going, the new relationship solidifies their shared commitment to helping groom the next generation.
Building on the momentum of an exclusive partnership in Latin America, the expanded partnership now brings the collaboration to the global stage.
Francesco Tortora, Gillette global brand director, said: “Partnering with FC Barcelona was a natural fit for Gillette, as both organizations share similar core values—precision being one of them—in our respective pursuits to being the best in the world.
“We’re excited to promote the world’s most popular sport, while giving fans more opportunities to take part in something they love.”
Manel Arroyo, vice president and director responsible for the area of marketing and communication, said: “As an organization, precision is a key part of our DNA, and honing our skills has enabled us to stay on top as one of the most victorious clubs in the world
“Like Gillette, we believe that even a millimeter can make the difference, and precise play can result in executing a match winning goal or in defeat.”
In addition to its support of FC Barcelona, Gillette is teaming up with one of the club’s star player Neymar Jr. to highlight humorous moments when guys realize their current actions just won’t cut it anymore – in life and in shaving.
Neymar Jr. is using his own Twitter account to share funny, exaggerated photos of himself before he stepped up, inspiring guys all around the world to look back on their old habits with good humor and realize how far they’ve come.
