GO Outdoors pledges its support to UK Armed Forces

The UK’s biggest outdoor equipment retailer GO Outdoors has shown its support to the UK Armed Forces by signing the Armed Forces Covenant at its Sheffield base.

The company is supporting the Armed Forces by offering discounts to current and former service personnel. They have also launched a specific Reservists Policy for those employees who serve as volunteers.

The signing was attended by Lieutenant Colonel Andy Black of the 4th Infantry Brigade Regional Employer Engagement Team and Richard Lenton, Regional Employer Engagement Director for the Reserve Forces’ and Cadets’ Association for Yorkshire and The Humber (RFCA).

A spokesperson for GO Outdoors aid: “At GO we have been supporting the Armed Forces Community for a number of years by offering additional discounts in conjunction with the Defence Discount Service. Our unrivalled range of apparel, outdoor products and the activities we cater for make us an attractive destination for enthusiasts and occasional users alike; so we are delighted so many are able to take advantage of the extra discounts.

“We also wanted to reflect our ongoing commitment in a policy specifically for those colleagues who are, or are considering becoming, part of the Reserved Forces, so we have recently launched a Reservists Policy for colleagues who work for us.

“At GO, we recognise the vital role and contribution of the Reserve Forces and therefore the Armed Forces Covenant and our internal Reservists Policy truly reflect our pride and passion to be supporting this initiative.”

The Covenant is a written and publicised voluntary pledge from businesses and charitable organisations who wish to demonstrate their support for the Armed Forces community, and will see much closer collaboration between Go Outdoors and the Army based in Catterick Garrison, as well as the wider military forces in the area.

Lt Col. Black said: “We are absolutely delighted GO Outdoors has agreed to sign the Covenant and show its commitment to respecting and supporting the Armed Forces.

“It is to everyone’s mutual benefit to recognise the value that our service personnel bring to the community.

“I’m really looking forward to looking at areas where we can work together over the coming years.”

Under the Covenant the British Army and GO Outdoors will work more closely together, exchanging skills, knowledge and opportunities.

Organisations which sign the covenant also demonstrate recognition of the value serving personnel, both regular and reservists, veterans and military families, contribute to business and the country.

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