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Grangers International appoint GUNG HO communications

UK-based product protection company, Grangers International has appointed consumer sports and lifestyle agency GUNG HO Communications to lead its UK PR and social media campaigns.

The London and Birmingham based communications agency will be responsible for the company’s UK press office, campaign activation and product launches, along with management and content creation across the brand’s social media platforms.

Grangers International is renowned for its British heritage and innovation in developing products engineered to protect outdoor clothing, footwear, equipment and sportswear. With brands, Grangers, Fabsil and Cherry Blossom the company has been at the forefront of technical development in product protection since founded in 1937.

Karolina Jones, general manager for Grangers International, said: “We are delighted to have appointed GUNG HO as our UK PR and communications agency, in this, our 80th anniversary year. With their extensive experience and creative approach, we look forward to educating more people about the importance of cleaning and proofing and introducing them to our range of innovative brands.”

GUNG HO has an extensive portfolio within the sport and outdoor sector including New Balance, TOG 24 and Speedo.

Paul Phedon, managing director for GUNG HO said: “Grangers International has a portfolio of iconic brands with a rich heritage and great story to tell. The company adds a new dimension to our roster of outdoor and sports clients and we are excited to introduce the brand and their expertise to a new audience, through an exciting programme of PR and social media activations.”

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