Grenade explodes onto the running scene with adidas City Runs partnership

Grenade has become an official partner of the 2019 adidas City Runs series, by organisers CSM Active.

Grenade join adidas, Fitbit and Continental as official partners of London’s premier closed road running series, which consists of three closed road running events in the Capital – 1 Hour (April 7), Shoreditch 10K (July 14) and the Fulham 10K (November 17). Grenade will activate at each adidas City Run and will help runners re-fuel by giving them a free Grenade bar when they cross the finish line.

Founded in 2010 with an initial focus on high performance sports nutrition products, Grenade now has an extensive range of high protein/low sugar offerings, including their Carb Killa range.

The partnership forms part of the Grenade strategy to position themselves as a global lifestyle brand that represents life athletes the world over, via engagement with young, active and health-conscious Londoners. Through their partnership with adidas City Runs, Grenade will communicate their offering to their core target market and drive brand awareness.

Juliet Barratt, CMO and Co-Founder of Grenade, said: “We partnered with adidas City Runs as they encompass the whole life athlete positioning of Grenade. As a brand, we encourage people to have fun and experience life as opposed to live it on social media. The adidas City Runs encourage participants to get out in their city and enjoy fitness which aligns perfectly with our brand values.”

Jon Ridgeon, Executive Chairman of adidas City Runs organisers CSM Active, said: “We are excited to be partnering with Grenade who join a number of other market leading brands as an official partner of the adidas City Runs series.

“Their vast range of delicious and healthy products will really resonate with our active and health-conscious audience and we look forward to working closely with them to help them achieve their business objectives.”

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