Gung Ho Communications announce new retained clients, Science in Sport (SiS) and PhD Nutrition

Consumer sport, fashion and lifestyle communications agency, GUNG HO Communications, has expanded its client base with the introduction of renowned nutrition group, Science in Sport PLC , including PhD nutrition. GUNG HO will utilise the agency’s extensive experience in building brands at the intersection of sports and lifestyle to effectively reinforce each clients leading position in the industry.

Science in Sport (SiS) has appointed GUNG HO to define and execute their PR strategy, delivering print and digital coverage whilst activating key campaigns and partnerships. SiS’s revered approach to science has set them apart as the world’s number one brand in elite sport endurance, working with over 320 teams and athletes across the globe. Most recently, and ahead of Tour De France 2023, SiS announced an extension to its pioneering partnership with INEOS Grenadiers, taking the partnership through to 2026.

GUNG HO will also be working with PhD, delivering core press office and campaign activations across the brand’s Life, VMS/Smart Bars and Protein Powder collections. Founded in 2006, PhD is a global performance nutrition brand and is today sold in over 45 countries. Driven by science-led innovation, PhD’s pioneering approach to product development ensures the brand remains at the forefront of the sector, trusted by elite professionals across a range of disciplines, including athlete and endurance swimmer, Ross Edgley.

GUNG HO Group CEO, Paul Phedon, said: “We’re proud to have been given the opportunity to build the profile of two category leading brands that formulate evidence-based products, backed by world leading research and innovation.

Science in Sport and PhD set the highest standards and are at the forefront of nutrition for sport and active lifestyles, trusted to provide the best products and expert guidance. They have now put their trust in GUNG HO and we look forward to working together with each of our new clients to deliver best in class results”

Group Brand Director, Rich Philip, said:“GUNG HO is an agency perfectly aligned with the ambitions of both Science in Sport and PhD and we have already started our journey of working together in what is a fully collaborative approach. GUNG HO’s experience in sport and lifestyle presents a wealth of opportunity for our brands, and we’re excited to be working closely with the team in effectively reinforcing the industry leading positions”

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