Ireland’s leading athleisure brand, Gym+Coffee with former One Direction star, Niall Horan, at the helm as an investor and advisor, has launched its Northern Ireland debut in Victoria Square Belfast, owned by German Commerz Real’s real estate fund Hausinvest.

Located opposite Calvin Klein and Hollister on Ann Street (lower ground floor), the new 2,300 sq ft Gym+Coffee clubhouse concept launch forms part of the brand’s continued expansion and marks the 8th clubhouse store following the Manchester and London openings. The Belfast debut will create 15 jobs for the local community, and the brand continues to look to the future as it plans to double its staff across the company’s HQ and retail stores by the end of 2021.

Gym+Coffee Retail Director, Natalie Conway commented on the opening: “Our first store in N.Ireland had to be in a key retail hub for the city to fulfil the demand from our community. Belfast is consistently the most requested location by our fans and Victoria Square stood out as a central location as it attracts not only our community but also a wider audience. The clubhouse is much more than pure retail and we are encouraging people to meet, get active and make life richer, especially after these past 18 months. The Victoria Square debut is a great launchpad for our global expansion plans.”

Criona Collins, Head of Retail Agency, LSH Belfast added: “We are pleased to welcome Gym+Coffee to our strong retail line up at Victoria Square. The brand provides a great offer and one that is perfectly aligned with our consumers and fulfils the demand for this very specialised sector. The experience element to the store also provides a unique element and something that sets the debut location apart from other destinations in N.Ireland.”

This news follows the recent signing of the socially-conscious fitness brand, FitPink athleisure, and their first permanent brick-and-mortar store set to launch in September on Ann Street Mall.

Lambert Smith Hampton and Savills are joint agents for Victoria Square. Gym+Coffee and FitPink both dealt direct. Victoria Square is managed by the Lambert Smith Hampton Belfast office.

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