Haglöfs store now open on Regent Street

Haglöfs has a proud heritage as an outdoor manufacturer since 1914, yet has never had its own physical retail presence in the UK – until now.

Haglöfs’ parent company ASICS recently opened the doors to its largest flagship store ever, a state-of-the-art retail space located on London’s iconic Regent Street. The store will be home to all four ASICS brands including Haglöfs, ASICS, ASICS Tiger and Onitsuka Tiger.

The Haglöfs space within the store will showcase the full UK collection, and will be managed by its own dedicated and experienced sales team.

Peter Fabrin, CEO for Haglöfs, said: “Haglöfs having an area in ASICS largest flagship store is a huge step for us in making our brand more accessible for UK consumers. We are honoured to be a part of the new store, as it demonstrates the strong partnership we have with our parent brand ASICS.”

Damien McConville, country manager for Haglöfs UK, said: “The adventure of Haglöfs having a UK presence in this iconic ASICS brand store is of huge significance to us. With 75 million people passing the store each year, our window display will increase brand awareness in one of the most prestigious locations in the UK.”

The store is located at 249-251 Regent Street, London, W1B 2EP.

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