Haglöfs strengthens UK sales team

Swedish outdoor brand Haglöfs has strengthened its UK sales team with the appointment of Samantha Crouch as Key Account manager.

In line with the company’s strategic directions to improve customer focus, build a well-balanced, premium distribution and strengthen its brand equity in a global market, Haglöfs has recruited Samantha Crouch as its Key Account Manager in the UK.

She joins Haglöfs with nine years of experience in the outdoor industry, most recently as retail buyer for Cotswold Outdoor where she played a key role in developing brands within the retailer’s nationwide network of stores.

Damien McConville, Country Manager Haglöfs UK, said: “In Samantha we have a brand driven and commercial professional who is not only aware of customer expectations but also on top of the ever-changing consumer landscape. Her retail experience combined with her vast experience from the outdoor industry makes her perfect for this key role in our organisation.”

Samantha Crouch. Said: “I am proud to be joining Haglöfs, which for me is a brand that is not only progressive but also reliable and sustainable at the same time. I cannot wait to take part of the brand’s future.”

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