HD® Wool Partners with HuginBiz® to Support Business Growth in Scandinavia

Collaborating to develop business opportunities between HD® Wool Apparel Insulation and Scandinavian outdoor and lifestyle brands

August 9, 2021; Shipley, UK – To support its growing customer base in Scandinavia, HD® Wool Ltd, manufacturer of HD® Wool Apparel Insulation, the innovative, traceable wool insulation for the outdoor and lifestyle apparel industry, has partnered with Helping You Grow International Business AB (HuginBiz®) to help with its business development in Scandinavia.

Based in Gothenburg, Sweden and led by Founder/Owner, Martin Kössler, HuginBiz is an international network of experienced industry consultants specialized in sports, outdoor and lifestyle industries who are dedicated to helping businesses grow. Since 2004, HuginBiz has helped over 100 brands ranging from innovative start-ups to established businesses from all around the globe seeking strategic international distribution. HuginBiz has extensive expertise and experience in ingredient branding strategies.

“We are thrilled to have partnered with HuginBiz at a time when brand adoptions of our HD® Wool Apparel Insulation are growing significantly due to the increased interest in the benefits of natural performance fibres and the ReGenerative Agriculture movement,” said Simon Whitmarsh-Knight, Managing Director, HD® Wool Apparel Insulation. “Their vast experience will help us expand our growth and support our customers in the Scandinavian market.”

As an outdoor industry veteran, Kössler’s executive busines experience runs deep to include roles such as Key Account Manager, Sales Director, CEO, President and Chairman of the Board of international brands, industry organisations and university incubators.

“HD® Wool Apparel Insulation is unique – the combination of product competence, company heritage and business with a purpose makes us extremely proud and motivated representatives,” said Kössler. “Scandinavians have a very long history and preference of using wool in both functional and everyday clothing. Interest from leading premium and sustainability-focused brands has been immediate and high. We hope to help the HD® Wool Apparel Insulation team win longterm customers and a solid business here in Scandinavia.”

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