Helly Hansen has appointed independent consultant, Dave Snowdon (pictured), to strengthen and enhance its lifestyle footwear distribution in the UK.
Snowdon currently runs his own brand management company in the UK and joins Helly Hansen with extensive experience of working within the footwear industry. He has been associated with brands such as K-Swiss, Ugg Australia and Rockport, and was recently placed 50th in Drapers’ Top 100 People in the UK Fashion Industry poll.
Snowdon will be responsible for ensuring that Helly Hansen’s management teams are fully focused and committed to delivering the best possible product and service to retailers in order to build upon the brand’s current success of long-term, mutually beneficial business relationships.
“I’m thrilled to be representing Helly Hansen’s lifestyle footwear category,” says Snowdon. “It is essential when retail is going through a difficult period for brands to offer a point of difference. Helly Hansen has always been at the forefront of innovation, and this is clearly illustrated in its footwear. I will be ensuring that all opportunities for this category are maximised by both the retailer and the brand.”
Emma Russell, marketing manager at Helly Hansen, says: “The decision to have a dedicated footwear consultant reinforces the brand’s drive for growth from new channels in the market. In his new role, Dave will assist the product development teams in bringing commercial product carrying the Helly Hansen logo to the UK lifestyle channels.”
