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Hi-Tec in ‘I’m a Celebrity…’ TV show tie-up

The 12 contestants entering the jungle for the latest series of the popular ITV show I’m A Celebrity…Get Me Out Of Here! in November will be kitted out in Hi-Tec Altitude V i WP hiking boots.

It’s the eighth year Hi-Tec’s been supplying footwear for the show.

Helen Durant, the company’s UK and Ireland marketing director, says: “It’s always a pleasure to watch our beautiful boots in action every year in the jungle as they tackle the strangest of tasks and toughest of conditions.

“The celebrities’ feet will be well equipped.

“However, their stomachs might not be.”

Hi-Tec will be supporting the partnership with retail point of sale and online trade marketing activities.

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