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HIGH5 to become official nutrition partner to the Tour of Britain

HIGH5 has been appointed the official nutrition partner to the Tour of Britain and Aviva Women’s Tour.

The three-year deal includes branding, VIP hospitality and sampling and marketing opportunities across the men’s Tour of Britain, which takes place on September 4-11, the Aviva Women’s Tour, which takes place on June 15-19, and Pearl Izumi Tour Series events during May and June.

To celebrate the partnership, HIGH5 have launched a competition to win a money-can’t-buy experience with the Wiggle HIGH5 team during the Aviva Women’s Tour.

In addition to the support of the professional races, participants in two mass participation sportives in 2016 can look forward to sampling HIGH5 products as part of their entry.

The brand has been confirmed as the official nutrition partner to the Tour Ride, the official sportive of the Tour of Britain, which takes place in Worcestershire on October 9, and the new Tour Ride Northamptonshire, the official sportive of the Aviva Women’s Tour. This event takes place on July 17.

Feed stations at both events will be HIGH5 branded and stocked with the company’s products.

To enter the competition, visit: http://highfive.co.uk/win-a-ride-in-the-wiggle-high5-team-car?utm_source=Media+-+Cycling&utm_medium=email&utm_campaign=PR+-+HIGH5+announcement

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