HILLY are proud to accept the Innovation Award from Optimer Brands, the producers of drirelease, a fibre engineered for performance, neutralizing odours naturally and provides permanent moisture wicking.
HILLY have incorporated drirelease fibre into two of its most popular styles including market leading double-layer Twin Skin™ anti-blister sock and the super soft technical sock, Supreme.
Feyzi Arpacioglu, head of European Business Development at drirelease commented: “At drirelease, we are continuously seeking to discover new ways of creating and implementing our
performance fabrics. We do not like to rest on our laurels and neither do the world-class designers and brands who transform DR fabrics into inspiring new products. The drirelease Innovation Award celebrates leading-edge solutions in the design and construction of activewear that enhance the comfort of participants as they compete or engage in high-energy pursuits.”
Graham Richards, Brand Director for HILLY said
‘Thank you to drirelease for the award. It highlights the dedication and time we spend on selecting, testing and integrating the best performance fibres in designing and producing great technical performance socks. This comes on the back of receiving an award at the recent Running Awards in London, in which HILLY was voted the UK’s best sock brand for the third consecutive year.”
Stephen Cann, Bollin Group CEO (owners of the HILLY brand) collected the award at OutDoor Trade Show in Friedrichshafen.
The Bollin Group also own British running apparel and accessories brand Ronhill and distribute US footwear brand Altra within the UK & Ireland.