Hoka One One and Ironman extend partnership across North America and Europe

Ironman has entered a multi-year partnership with Hoka One One.

The new partnership makes Hoka the official running shoes of Ironman North America and Ironman Europe.

The partnership between Ironman and Hoka will bring added focus to the “Humans of HOKA” campaign. It follows the real-life journeys and stories of triathletes and athletes of all abilities – first-time finishers, those overcoming life’s challenges, and professionals striving to compete at the highest level.

The campaign will be driven through engaging content and video featured online and on social media. The new partnership will highlight 40 custom curated stories across the globe and will tell the Hoka and Ironman story year-round.

Lee Cox, global vice-president of sales and marketing at Hoka One One, said: “We are thrilled to continue and expand our support of the Ironman race series to reach even more accomplished and aspiring triathletes around the world. Hoka is committed to telling authentic stories, and this partnership with Ironman enables us to amplify stories across North America and Europe. Ironman participants go through one of the most gruelling processes imaginable, and have high demands for their footwear, so it is no coincidence our products are on the feet of more and more Ironman triathletes each year.”

Hoka was created with one goal in mind — to make running easier. To that end, Ironman triathletes have embraced the well-cushioned, lightweight, and geometrical technologies utilized. Hoka was the most popular shoe brand on all finishers at the 2017 Ironman World Championship in Kailua-Kona, Hawai`i.

Matthieu Van Veen, chief revenue officer for Ironman, said: “Everyone in the Ironman family is excited about the new partnership with Hoka One One. This partnership with a premiere running brand demonstrates our commitment to providing excellence to our athletes.

“This innovative partnership will be focused on creative content produced by the Ironman digital team, and the Humans of Hoka series will bring focus on the incredible journey of Ironman athletes.”

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