HOKA ONE ONE® Announces New Five-Year Partnership with the Mainova Frankfurt Marathon

HOKA ONE ONE®, a division of Deckers Brands, has been named as an official sportswear partner of the historic Mainova Frankfurt Marathon – the Germany’s longest established city marathon.

Commencing in 2022, HOKA’s official partner status aims to enhance participants experience and help to further broaden interest in the event, engaging with its strong following in the running community.

Following a two-year break, the Mainova Frankfurt marathon returns on 30th October 2022 and sees competitors race 42,195 metres through the charming city. First held in 1981 with just over 3000 participants, the event is now Germany’s second largest marathon and is regularly voted by the running community as Germany’s most popular marathon.

The imposing Frankfurt skyline (#runtheskyline) sets the stage for Frankfurt’s largest street festival with many bands and stages, presenters, and music groups entertaining the runners along the route. As they approach the finish line, participants run the red carpet into the historic Frankfurt Festhalle – probably the most atmospheric finish in the world.

The Mainova Frankfurt Marathon is the fastest marathon in Germany, with an average course completion time of under four hours for recreational runners – with many entrants achieving their personal bests at the event.

The Mainova Frankfurt Marathon has been awarded the Gold Road Race Label by World Athletics on several occasions and is also one of the most environmentally friendly marathons worldwide – winning the AIMS ‘green marathon’ award in 2014 in recognition of this.

“In HOKA, we have found a strong partner for the further development of the Mainova Frankfurt Marathon. As experts in innovation and quality in the field of running, we are very much looking forward to working together over the coming years. We are particularly impressed that HOKA are dedicated to strongly supporting our efforts in environmental initiatives for a sustainable marathon. We are therefore very much looking forward to the partnership, from which our participants will certainly benefit. After two tough years in which the Mainova Frankfurt Marathon unfortunately could not take place due to the Covid-19 pandemic, we are now looking forward with confidence. The partnership with HOKA will give us new momentum for the coming years.” Jo Schindler, Race Director.

Mike McManus, Director of Global Sports Marketing added: “As the longest-established marathon in Germany, HOKA is thrilled to be announcing our support of the historic Mainova Frankfurt Marathon. We are committed to bringing an outstanding running experience to the participants, and to enhancing this already world-class event with our commitment to bold innovation and our love of the sport.”

Through its support of this event, HOKA aims to ignite its ambitions in Europe and beyond, in line with its mission of empowering all athletes to feel like they can fly. As well as the creation of a world-class customer experience, the focus will be using this incredible platform to raise awareness amongst new and existing HOKA fans about the brand and its products.


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