A Northampton-based retail marketing agency has been recognised in national awards for its projects with wearable technology brand TomTom.
HRG, which has a client base including the likes of Kellogg’s, TaylorMade and Philips, has placed in both The Drum DADI Awards and the POPAI Awards for the creation and delivery of innovative in-store campaigns.
The award-winning project conceived by HRG for TomTom was a lean, engaging and user-friendly display to support the relaunch its new fitness watches, which was incorporated into retail stores across multiple countries, languages and merchandising configurations.
Most recently, HRG’s TomTom project was a finalist in the UX/Usability Award in The Drum DADI Awards, which celebrate brands that produce great digital campaigns.
In the POPAI Awards, HRG’s TomTom project won the Gold Award in the Automotive & Leisure category in the POPAI, beating off stiff competition from the likes of Heineken, Lucozade and Paddy Power. The TomTom project was also awarded the Bronze Award for the Permanent Display of the Year – an unexpected achievement in a category that was judges’ choice, without a nomination.
Russell Langridge, sales & marketing director from HRG, said: “Though our number one priority is always to deliver impressive retail design and campaigns with a quantifiable return on investment for our clients – it is always a great feeling to get recognition from such an esteemed board of industry experts.”
Part of the global communications group Altavia, HRG was ranked as one of the top agencies outside London in the Recommended Agency Register’s 2016 Top 100 agencies list.
For more information on HRG visit www.hrg.co.uk
