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Human Race partners with Optimum Nutrition to help endurance athletes reach their performance goals

Optimum Nutrition is partnering with Human Race in 2018.

The partnership aims to communicate the benefits of protein consumption to endurance athletes for training and performance, as the Official Sports Nutrition Partner of Human Race for its 2018 events calendar.

A recent Running Bug Survey survey stated the growing awareness of the benefits of protein for endurances athletes, with 38 per cent of runners regularly taking protein supplements.

Optimum Nutrition will engage with over 100,000 runners, cyclists, and triathletes through the Human Race’s 30 plus events to showcase how its Gold Standard products can help the body prepare, compete, and recover so that you can consistently perform at your highest level. This will include the renowned Cancer Research UK London Winter Run, historic Royal Windsor Triathlon and gruelling Dragon Ride L’Etape Wales by Le Tour de France.

Optimum Nutrition will provide the brand’s award winning Gold Standard range of products to help participants in their training and performance at events including the World’s best-selling whey protein powder, Gold Standard 100 per cent Whey, to support muscle repair and Gold Standard BCAA Train + Sustain to help keep participants going through to the finish line.

Optimum Nutrition’s Head of Brand, Benoit Batard said: “At Optimum Nutrition we believe that if your body’s not ready then neither are you. All the high-tech gear you can buy cannot get you race ready – the body is the most important bit of tech to get right to stay strong right to the finish line. Optimum Nutrition Gold Standard products can help you to consistently perform at your best. We look forward to partnering with Human Race for 2018 to support a wealth of endurance athletes in their performances.”

Nick Rusling, CEO of Human Race said: “Human Race provides a well-respected platform to sports nutrition brands to reach a passionate and engaged audience of endurance athletes. We are extremely excited to work with Optimum Nutrition, and together we hope to further enlighten our audience on the benefits of protein to enhance all our participants event experience.”

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