Ilu Fitwear Appoints Rae Rose Communications

Rae Rose Communications has been appointed to handle the the UK press office for ILU Fitwear. The brief includes managing day to day press liaison, implementing influencer programme, building customer awareness and maximising current and future event opportunities for the fitness and lifestyle apparel brand.

ILU brings a new sophistication and femininity to the athleisure market. The brand combines cutting edge technology and innovative design to create clever, sophisticated but wearable designs that lift and flatter the female form, without compromising on functionality, representing excellent value for money.

Rae Young owner of Rae Rose Communications comments ‘ILU is a great and complementary fit to my current client portfolio and I’m incredibly excited to be working with such a quality and beautiful brand. The team at ILU are so passionate about their brand it is a privilege to join them in raising the UK awareness of the brand and growing the business as a whole.’

ILU Founder Mary Moran comments ‘I’m delighted to have Rae join our team. Rae brings with her a wealth of industry knowledge and contacts which will be invaluable as we implement our strategic UK growth plans. She is a great fit for the team and I’m very excited.’

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