INEOS Hygienics launch new ‘Limitless’ campaign fronted by Lewis Hamilton

The UK’s fastest-growing hygiene solutions provider, INEOS Hygienics has collaborated with Formula One legend, Lewis Hamilton, to lead a national campaign called #Limitless.

Known for his endless drive, the aptly dubbed #Limitless campaign shows the Seven-Time World Champion amongst an infinite series of reflections – positioned to dramatise what life could look like with limitless potential, through staying fit and healthy.

Believing no one should ever miss a day of what keeps people at their best, the INEOS Hygienics campaign with the Mercedes-AMG Petronas F1 Team driver unveils a new range of hand washes to keep hands clean and protected – designed to ensure Britons are stronger and more resilient than ever before.

The record-breaking athlete is pictured wearing a striking red outfit whilst holding a bottle of INEOS Hygienics hand wash, created to ensure smart hygiene and high-performance.

Hamilton, who has teamed up with the British hygiene solutions powerhouse to launch their #Limitless campaign, said: “I believe as humans, we really are capable of anything, and I find putting good habits in place and creating routine helps me perform and be at my best”.

“The pandemic taught us all the importance of good hygiene. We were all washing our hands thoroughly and constantly sanitising surfaces.

“Being slowed down by sickness or fatigue isn’t an option for me – so hygiene has always been something that I have been very focused on. Even more so now.

“We all want to be able to live without limits – so we need to make sure we are looking after ourselves by washing and sanitising our hands, and INEOS Hygienics gives me and my team the tools we need to live life to the full; both on and off the track.”

As a trusted name in high-performance hygiene, INEOS Hygienics is Principal Partner of the Mercedes-AMG Petronas Formula 1 Team, and backs Seven-Time World Champion, Sir Lewis Hamilton, teammate George Russell and their entire team with a smart hygiene routine – giving them the tools to live life to the full: both on and off the track.

Fran Millar, CEO of INEOS Hygienics, said: “Have you ever imagined what life could be like if you were completely limitless?

“To never be held back by sickness, injury, fatigue, anxiety or stress. To get out of bed every morning knowing that each and every day you will perform at your very best?

“There is a palpable excitement this summer as the world is opening up quickly. Life is back on track, and INEOS Hygienics are on a mission to keep it that way.

“As a trusted name in high-performance hygiene, we believe that no one should ever miss a day of what keeps us at our best – and want to give people the tools to live life to the full.

“Lewis is the perfect embodiment of what it means to be ‘Limitless’. He constantly goes beyond the ordinary and practices a smart hygiene routine to never miss a day of what keeps him at his best.”

By bringing together the benefits of performance and science, INEOS Hygienics backs everyone to go beyond the ordinary and live a limitless life – without missing a day of what keeps them at their best.

The new INEOS Hygienics Hand Wash range is available now at and Ocado.

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